Author Guidelines

1. Manuscript Submission Overview

Before you decide to publish with the Journal of AI in Marketing (JAIM), please read the following items carefully and ensure you fully understand the Editorial Policies and requirements below.

1.1 Topic Suitability

The topic of the manuscript must fit the scope of the journal. Please refer to the journal’s Aims and Scope for more details.

1.2 Language Editing

All submissions must be clearly, coherently, and professionally written in English. Authors whose first language is not English are strongly advised to have their manuscripts checked or edited by a native English speaker prior to submission to ensure high-quality linguistic expression. A well-structured manuscript with proficient English will streamline peer review and the entire editorial process.

1.3 Article Types

Manuscripts submitted to JAIM must not have been published previously nor be under consideration for publication in another journal. The primary article types are listed below; a full list of article types will be available soon (note: not all article types are available across all disciplines).

● Research Article: Report of original research findings and empirical data.

● Review Article: Critical synthesis of existing research on a specific topic, with insights on the field’s current status and future directions.

● Case Study: Detailed findings and analysis based on a specific case, context, or real-world scenario.

1.4 Publication Fees

As an open-access journal, JAIM is committed to the broad dissemination of high-quality research and to fostering global scholarly exchange in the rapidly evolving domain of AI-enabled marketing. Supported by an internal grant, JAIM does not charge submission fees or article processing charges (APCs). All articles accepted for publication are made freely and permanently available to readers worldwide, and authors retain their rights in accordance with the journal’s open-access policy.

1.5 Accepted File Formats

Authors are strongly encouraged to prepare manuscripts using the official Microsoft Word template. Using the template will significantly shorten the copy-editing and publication timeline for accepted papers.

1.6 Submission Process

Manuscripts for JAIM must be submitted via the online submission system. The submitting author (typically the corresponding author) is responsible for the manuscript throughout submission and peer review. To submit, register and log in to the official JAIM submission portal.

2. Submission Preparation

2.1 Cover Letter

A cover letter is required for every manuscript submission. It should be concise and explain the study’s significance, alignment with the journal’s scope, and relevance to the journal’s readership.

Cover Letter Structure Guidelines

● First paragraph: Manuscript title, article type (e.g., Original Research Article, Review, Case Study), study background, research question, and rationale.

● Second paragraph: Brief summary of methodology, key findings, and their academic or practical significance.

● Third paragraph: Justification for why the manuscript fits JAIM’s Aims and Scope and appeals to its audience.

● Fourth paragraph: Confirmation that the manuscript is not published or under consideration elsewhere; all authors have approved the submission and consent to publication in JAIM.

Additional notes:

● If submitting to a Special Issue, clearly state this in the cover letter.

● If the manuscript is based in whole or in part on conference proceedings, include the conference name, date, and location in the cover letter.

2.2 Manuscript Guidelines

All manuscript should be prepared according to the following manuscript guidelines and saved as a word document (in Microsoft Word format). We recommend using our templates to prepare the submission files.

● JAIM Title Page Template (with Author Details) Download

● JAIM Anonymous Article Template Download

● JAIM Manuscript Formatting Guidelines Download

2.2.1 Title

The manuscript title should be concise, specific, and relevant, ideally no more than 16 words.

2.2.2 Authors and Affiliations

List authors’ full names; middle initials may be included. Provide institutional addresses and email addresses for all authors. Designate at least one corresponding author, who is encouraged to provide an Open Researcher and Contributor ID (ORCID) upon submission. No authorship changes will be permitted after manuscript acceptance.

2.2.3 Abstract

The abstract must outline the study context, purpose, basic procedures, main findings, and principal conclusions. It should emphasize novel and important contributions, note key limitations, and avoid overinterpretation. Do not include unsubstantiated results, exaggerated conclusions, or citations.

2.2.4 Keywords

Provide 4–6 keywords that are specific to the article and commonly used within the discipline.

2.2.5 Main Text

Structure varies by article type; refer to the official Types of Manuscripts guide for section requirements.

2.2.5.1 Introduction

Provide contextual background, establish the study’s importance, include a concise review of key literature, and end with the study’s overall aim and whether it was achieved. Address relevant controversies or debates in the field.

2.2.5.2 Methods

Include sufficient detail to enable full replication of the study. Describe new methods and protocols in detail; cite well-established methods concisely. Precisely identify participants, materials, drugs/chemicals, statistical methods, and software used. Define all statistical terms, abbreviations, and symbols. Clinical trial or observational study protocols may be uploaded as supplementary materials.

2.2.5.3 Results

Present study findings, including statistical analyses in text, tables, or figures. Focus on key observations and report all primary and secondary outcomes specified in the Methods. Supplementary data and technical details may be placed in appendices.

2.2.5.4 Discussion

Interpret findings in the context of existing literature, highlight study limitations, and suggest directions for future research.

2.2.5.5 References

A complete reference list is required at the end of the manuscript. References must include full bibliographic details (volume, issue, pages, publisher, location, editors, author names, etc.). Formatting: full justification, single-spaced, with a ¼-inch indent for all lines except the first. JAIM uses APA citation style.

2.2.6 Acknowledgments

This optional section recognizes individuals or institutions that provided non-financial support or assistance (e.g., equipment, technical help, writing support, administrative aid) but do not qualify for authorship. Obtain written permission from individuals to be acknowledged. If no acknowledgments apply, state “Not applicable”.

2.2.7 Funding

Disclose all financial support for research, analysis, or publication (grants, consulting fees, royalties, etc.). Include funding bodies and grant numbers. If no funding was received, state “None”.

2.2.8 Conflict of Interest

Authors must declare all potential or actual competing interests that may affect the objectivity or integrity of the work. If no conflicts exist, state: “The authors declare they have no competing interests.”

3. Reviewers Suggestions and Exclusions

During submission, please suggest three potential reviewers with relevant expertise. The editorial team retains the right not to use suggested reviewers. Provide full contact details (address, homepage, phone, email).

Suggested reviewers must:

● Not be current collaborators of any author

● Not have co-published with any author in the past three years

● Be affiliated with a different institution than the authors

You may recommend JAIM Editorial Board members or frequently cited authors as potential reviewers.

You may exclude up to three researchers from serving as editors or reviewers for your manuscript. If requesting more exclusions, provide a clear justification for editorial consideration.